"Einstein On Azza" To Feature Live Performances And Lectures In The Heart Of Jerusalem

Organized by the Hebrew University, the Jerusalem Municipality and the Hebrew University Student Union, the festive event marks the start of the 2012-13 academic year

Jerusalem, Oct. 30, 2012 — Hebrew University of Jerusalem faculty and students, together with the general public, will enjoy free public lectures and musical performances at “Einstein on Azza” on Friday, Nov. 9. To inaugurate the new academic year, top Hebrew University lecturers will present talks in Hebrew on diverse subjects in various locations along Azza street in Jerusalem’s Rehavia neighborhood from 10 a.m. to 2 p.m. There will also be a mobile art exhibit, musical and theatrical street performances, and a designer fair — all taking place on Azza and adjoining streets.

Joining the Hebrew University in organizing the events are the Jerusalem Municipality, the Hebrew University Student Union, and "Academic City," a project of the Jerusalem Municipality. The goal is to present the rich cultural and spiritual aspects of Jerusalem and the Hebrew University to the general public, enabling them to join with students to celebrate the start of the 2012-13 academic year.

Jerusalem Mayor Nir Barkat said, "The connection between Jerusalem’s academia — which is among the best in the world — and its residents and neighborhoods, brings together all that is good in the city. I invite the city's residents to take part in this unique event, which is another step in turning Jerusalem into the capital of a unique values-based culture."

Hebrew University President Prof. Menahem Ben-Sasson said, "Integrating the university into the cultural life of Jerusalem is one of our strategic goals. That's why the University invests many resources to strengthen the connection between the community and academia, and to present the wealth found within the walls of the University to the general public. I invite the entire University community to take part in the event — alumni, parents, faculty and students." Ben-Sasson will participate in the event and give a lecture at Restobar on the subject "How Rehavia became a stronghold of academia.”

Speakers include:

  • Prof. Nachman Ben-Yehuda from the Department of Sociology and Anthropology, speaking about the social implications of cheats and traitors;
  • Prof. Ariel Knafo from the  Department of Psychology, speaking about human personality and how it is influenced by heredity and the environment, including lessons learned by looking at identical twins;
  • Dr. Merav Amir from the Lafer Center for Women and Gender Studies, speaking about the relationship between sexual identity or gender and academic research;
  • Dr. Yaakov Nahmias from the Rachel and Selim Benin School of Computer Science and Engineering speaking about nanotechnology and the future of medicine; 
  • Prof. (Emeritus) Yoram Bilu, from the Department of Psychology and the Department of Sociology and Anthropology, on the circumcision ceremony and its place in the today’s world;
  • and Prof. Gad Yair from the Department of Sociology and Anthropology, on the nuclear competition between Israel and Iran.


Talks taking place in private homes and business establishments include: Prof. Ariel Hirschfeld, head of the Department of Hebrew Literature, speaking about the  books of Agnon; Dr. Renana Peres from the Jerusalem School of Business Administration, discussing social networking and word of mouth marketing; Prof. Nir Shaviv from the Racah Institute of Physics, challenging the audience with a truly inconvenient truth about global warming; and Prof. Karine Nahon from the Jerusalem School of Business Administration and the Noah Mozes Department of Communication & Journalism, hosting a discussion on freedom and equality in social networks.

Among the musical performances taking place in various businesses are Michael Greilsammer, appearing at the Jerusalem Institute for Israel Studies; the Jamsheed Sisters, appearing on the top floor of 1 Ha'Ari Street; a Greek concert at Cafe Moise; and Tal Cohen Shalev, appearing at Sushi Rehavia.

The program of events can be found online at http://twitpic.com/b70nas/full, as well as the websites of the Jerusalem Municipality and Hebrew University Student Association.